Our Strength, Our Rhythm
A vibrant celebration that has been exalting female protagonism in samba culture for a decade, invited us to create their commemorative visual identity for 10 years of history. Our challenge? To visually translate all the power of the female presence in one of the most emblematic musical genres of Brazilian culture, while expressing the essential values of the festival—accessibility, gender equity, and appreciation of our rich cultural heritage.
We created a visual identity that pulses with the energy, emotion, and ancestry of samba, all through a contemporary and inclusive lens. We played with a vibrant color palette that we affectionately named Laranja Rubro, Rosa do Cais, Riso Quente, Verde Maracá, Cacau, and Renda—bringing to life a visual language that celebrates both the roots and modernity of this quintessentially Brazilian cultural movement. In search of a truly authentic expression, we developed an exclusive proprietary typeface, designed point by point, whose curves and forms capture the expressiveness of samba and the female power that permeates the entire festival. The title came to life through this unique typeface, which dances between strength and musicality, with a composition that invites movement and fluidity, just like the rhythm itself.
Dreamed up, produced, and realized by a predominantly female team (82% of the team in the 2024 edition), Divas do Samba transcends the concept of a musical event—it's a true platform that democratizes access to culture and embraces inclusion in its multiple facets. Our graphic solution incorporates elements that dialogue with the three fundamental pillars of the festival: accessibility, gender equity, and education, avoiding falling into stereotypes or overly obvious elements.
The result? An identity that reveres the rich history of samba while paving the way for a progressive and inclusive vision of the future. A project that not only celebrates the powerful female voices of this Brazilian cultural heritage but also invites the audience to dive in and reflect on the fundamental role of women in the construction of this artistic expression that is the soul of Brazil.
