Omnica

Omnica was born to give voice to individuality. In the fashion world, many brands still impose standards and restrict freedom of expression. The challenge of this project was to create a visual identity that represents a new perspective: clothing that goes beyond aesthetics and becomes a way to reaffirm who you truly are.

More than just a fashion brand, Omnica is an invitation to authenticity. Each piece carries a personal meaning, allowing individuals to express themselves uniquely, without having to fit into predefined labels. The visual identity needed to translate this sense of belonging and freedom while maintaining sophistication and strong visual impact.

Omnica introduces a new fashion concept: versatile, genderless, and true to individuality. The brand’s core idea is simple yet powerful — wear who you are.

This philosophy guided the creation of the visual identity, where every detail was designed to reinforce the freedom and diversity that define the brand. We developed a custom typeface with varying stroke thicknesses, symbolizing dynamism and plurality. The choice of a humanist serif typeface adds warmth and personality, making the brand stand out in the fashion industry.

The asterisk, commonly used in the Portuguese language to indicate references, was incorporated as a key graphic element. It represents Omnica as a reference in bold and expressive fashion, while also symbolizing adaptability and movement. The asterisk has no fixed position—it shifts, moves, and takes on different forms within the identity, just as Omnica adapts to each person’s individuality.

Omnica’s identity reflects its essence: fluid, bold, and authentic. The brand is a space of freedom, where dressing up is not about following rules but about expressing what’s most genuine in each individual.

Looking in the mirror and recognizing yourself should be natural. Omnica dresses you in comfort, boldness, personality, and pride. Because fashion is not about fitting in—it’s about finding yourself.

Wear yourself.