Trilha places people with disabilities at the center of cultural actions, acting as leaders and creators.
Trilha da Inclusão is an innovative and inspiring project that transforms cultural spaces into inclusive environments. The focus is a holistic vision of inclusion, using design and technology to improve accessibility.
An environment is created where inclusion is the norm, supported by a dynamic visual language. The idea is to redesign events to be accessible from their conception, including physical adaptations and technological innovations like audio description and real-time captioning.
The identity reflects diversity with an expressive proprietary typeface, where each character has a unique personality, and organic, colorful shapes that adapt to different spaces. This makes the event more accessible and visually appealing, while also powerfully communicating the message of inclusion.
Trilha da Inclusão is a transformative project that promotes inclusion and diversity through art and culture, giving a voice to people with disabilities and allowing them to lead cultural events, sharing their perspectives. The impact of the project goes beyond stages and exhibitions, touching hearts and minds and shaping people committed to inclusion.
Trilha places people with disabilities at the center of cultural actions, acting as leaders and creators, not merely as recipients of assistance, turning them into active agents in cultural production.
At the Renato Russo Cultural Space, the project’s visual identity comes to life. A diverse and adaptable brand, featuring a proprietary typeface and organic, colorful shapes that move freely without being confined to fixed proportions.
The event promotes inclusion and accessibility in the cultural market, addressing growing demands and legal requirements. It expands the reach of events to new audiences and helps organizations differentiate themselves, strengthening their image of social responsibility.
It offers innovative solutions that meet the demand for diversity and inclusion, making events fairer and more appealing to everyone. A unique visual identity and diverse language are essential in this process, making the event visually more attractive.
Trilha provides technological solutions that enhance the experience for all participants. Its adaptable and expressive visual approach effectively communicates the message of inclusion, creating a welcoming environment and opening new business opportunities.
To bring the project to life, the team involved people with disabilities in every stage of creating the visual identity. Through active participation, an inclusive and functional identity was ensured, catering to a diverse audience. This attention to detail made the event truly representative.
The identity created introduced interactive elements for the audience, making them the protagonists of an inclusive brand. This approach promotes accessibility and values the various forms of cultural expression of people with disabilities.
Trilha da Inclusão stands out for creating a visual identity that celebrates diversity and addresses accessibility needs in an innovative way. The project is transformative, promoting a society that celebrates inclusion and diversity.
